OPI Celebrates Sony Pictures’ “The Amazing Spider-Man” with Limited Edition Nail Lacquers
OPI announces the launch of six limited edition nail
lacquers and a new Shatter, inspired by Sony Pictures’ The Amazing Spider-Man. With an all-star cast including Andrew
Garfield and Emma Stone, this highly-anticipated series reboot opens in theaters nationwide
in 3D on July 3, 2012.
“OPI is so excited
to work with Sony Pictures in welcoming
Spider-Man back on the big screen,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This film explores a new chapter in
the Spider-Man legacy that’s going to be both dark and sexy. The colors created
for this promotion capture the movie’s exciting atmosphere, with standout shades
like the deep shimmering blue Into the
Night and the metallic golden green Just
Spotted the Lizard.”
The film villain’s
reptilian look can be replicated with a high-fashion twist by using the new
deep green shimmer Shatter coat. Shatter
the Scales is inspired
by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Shatter
the Scales from matte to glossy in seconds.
The line features six nail lacquers in addition to Shatter the Scales, ranging from white,
coral and pink to mood-setting hues of blue, nickel and yellow-green:
Your Web or Mine?
The perfect pink for sticky situations.
The perfect pink for sticky situations.
Into the Night
This perfect midnight blue was made for prowling.
This perfect midnight blue was made for prowling.
Call Me Gwen-ever
Girlfriend, be sure to pick up when this urgent coral calls.
Girlfriend, be sure to pick up when this urgent coral calls.
Just Spotted the Lizard
Be seen in this reptilian yellow-green.
Be seen in this reptilian yellow-green.
My Boyfriend Scales Walls
Climb new heights with this cityscape white.
Climb new heights with this cityscape white.
Number One Nemesis
Show your metal in this sparkling nickel.
Show your metal in this sparkling nickel.
As with all OPI
nail lacquers, these shades inspired by The
Amazing Spider-Man contain no DBP, Toluene, or Formaldehyde, and feature OPI’s
exclusive ProWide™ Brush for the ultimate
in application.
This limited edition promotion
will be available beginning May
2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters,
Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for
each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com.
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ABOUT OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features
OPI’s exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is available in over 100 countries and
retails a full line of professional items, including nail treatments, finishing
products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
Oh man! I don't necessarily love any of these colors, but the name for My Boyfriend Scales Walls is HILARIOUS!
ReplyDeleteYeah I'll be getting all of these!
ReplyDelete